The Memphis Tigers have seized the top spot in the college basketball rankings. They’re undefeated at 19-0, profitable at 10-7-2 ATS, and rampaging toward a No. 1 seed in the Tournament. But they’re not the favorites to win it all; that honor belongs to the Kansas Jayhawks at 3-1. Memphis appears affordably priced at 4-1.

The Tigers have the dubious distinction of playing in Conference-USA, a shadow of its former self at No. 10 in the conference efficiency rankings. That means less mainstream coverage and less respect for Memphis, already one of the smaller markets on the map.

It’s going to be difficult to pass up betting on Kansas, the only other undefeated club in Division I at 20-0 and a scorching 13-5 ATS. The Jayhawks are first in team efficiency; Memphis is second. But in a season with so many potential champions, there might be even more value on Duke (9-1) or Georgetown (18-1) to win it all.